Facts and Statistics
Location: Southeastern Asia, bordering the South China Sea and Malaysia
Capital: Bandar Seri Begawan
Climate: tropical; hot, humid, rainy
Population: 381,371 (July 2008 est.)
Ethnic Make-up: Malay 66.3%, Chinese 11.2%, indigenous 3.4%, other 19.1% (2004 est.)
Religions: Muslim (official) 67%, Buddhist 13%, Christian 10%, other (includes indigenous beliefs) 10%
Government: constitutional sultanate
Language in Brunei
There are a multitude of languages spoken in Brunei. The official language of the state of Brunei is Standard Malay. This came into force on 29th September 1959, with the signing of Brunei 1959 Constitution.
English is also widely used as a business and working language. It is also the language of instruction in secondary and tertiary education. Other languages spoken in Brunei include the Chinese, Indian and Native languages spoken by the minority ethnic groups.
Bruneian Society and Culture
The family is the focal point of the social structure. The Bruenian family is the extended family and includes aunts, uncles, and cousins as well as close friends. Members of the extended family are expected to remain loyal to each other and the family.
As a result of this Brunei is a hierarchical culture. Age and position are revered. From a young age, children are taught to subjugate their own desires for the good of the entire family and to respect elders without question. In addition they also learn that it is through family support that they accomplish goals.
The Concept of Face
The role of face, shame and honour is crucial to Bruneians. Consequently they are very polite and well-mannered. Maintaining face is of upmost importance and they do their best not to cause issues or problems which could jeopardize this. In order to maintain face their communication style is very indirect and can come across as somewhat ambiguous to those from a culture where direct communication is the norm. By being indirect Bruneians avoid embarrassing another person, which would cause that person to lose face. Most Bruneians find emotions such as impatience, anger, or irritation embarrassing and try to avoid them since expressing them could result in a loss of face and disharmony.
Most Bruneians are Muslims and as such their lives revolve around the duties afforded to them by Islam. Alcohol is banned from the country however pork is allowed for non-Muslims. Gender relations are also governed by Islamic principles and etiquette. Shaking hands across genders is rare.
Bruneians practice a devout but tolerant brand of Islam, which includes devotion, yet allows other faiths and beliefs.
Muslims must pray five times a day – at dawn, noon, afternoon, sunset, and evening. Friday is the Muslim holy day. Everything is closed. Many companies as well as government offices also close on Sunday and Saturday afternoon.
During the fasting month of Ramadan, government staff works a six-hour day and entertainment and sporting activities are suspended. The Sultan encourages the recital of the Quran each morning prior to the start of work to obtain Allah’s blessing and guidance.
Bruneians are proud to have centuries of royal heritage and to be the only remaining Malay Islamic Monarchy in the world. The Sultan of Brunei comes from a family line that dates back to 1405. In 1967 His Majesty Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah was made the 29th ruler of Brune and led the country’s independence from the United Kingdom in 1984.
Etiquette and Customs in Brunei
Gift Giving Etiquette
If invited to someone's home for dinner bring good quality chocolates or fruit.
For the most part, Bruneians do not invite foreigners into their homes.
Bruneian Business Etiquette and Protocol
Meeting and Greeting
Bruneian communication is formal and respectful, especially to those senior in age or position. Hierarchy is revered, so older businesspeople should be greeted before younger ones.
As in much of Asia, group harmony is vital. Therefore, the communication style tends to be indirect and somewhat ambiguous. This is done to avoid embarrassing someone or causing either party to lose face. If you are from a more direct culture, you may find the use of evasive responses or insincere yeses frustrating.
Most Bruneians find emotions such as impatience, anger, or irritation embarrassing and try to avoid them. Therefore, it is incumbent upon the foreigner to refrain form showing his/her inner feelings.
Bruneians commonly ask what would be considered intrusive personal questions such as about wages or the like. If you are uncomfortable discussing such matters, it is important to handle the matter diplomatically so neither party loses face. Such conversations are meant to get to know you as a person, they are not meant to make you uncomfortable.
Tone of voice, body language, eye contact and facial expression can often be more important than what is actually said. Therefore, it is important to observe the person as they speak.
It is important to advise Bruneian counterparts in advance of who will be attending the meeting. This allows them to organize counterparts at the same level. It is also a good idea to send a brief business biography of each person.
When entering a room it is a important that the most senior person on your team to enter the room first. Doing so gives face to both parties since it demonstrates respect towards the Bruneian culture.
It is quite common for the most senior person from each side to sit opposite each other at the table.
Typically, the most senior Bruneian will offer a brief welcoming speech. Although you need not do the same, having a few welcoming words will brand you as a competent leader.
Once the introductions are complete and everyone is seated, there will be a period of small talk to enable all parties to become more comfortable with each other. It will end when the most senior Bruneian feels comfortable discussing business. Do not rush the process or you risk permanently harming your business relationship.
At the first meeting between two companies, Bruneians often do not get into in-depth discussions. They prefer to use the first meeting as an opportunity to get to know the other side and build a rapport, which is essential to them.
Meetings may extend into business meals, although business will generally not be discussed. Nonetheless, this getting-to-know you time is vital in developing and fostering a good working relationship and therefore it is important that you remain professional.
Similar to most Asian cultures, Bruneians are indirect communicators who are equally concerned with the message as with the manner in which it is delivered. Since they avoid polite and go out of their way to confrontation, they attempt to speak in a manner where both parties retain face. They will attempt to avoid communicating anything directly that would hurt or offend another since doing so would cause a loss of "face". They will gently push their ideas forward and wait for others to respond. If they disagree with an idea, they will generally remain silent rather than speak up. Therefore, it is important to watch for silences and body language.
Since Bruneians have difficulty giving an absolute negative response, they have many ways of giving a non-committal "yes". Phrases such as "it is inconvenient" or "we shall see" generally indicate a negative response.
Given the difficulty in saying “no”, it is a good idea to phrase questions so that an affirmative response can be given. If you are unsure what an answer means or think that it may be a non-committal agreement, ask the question in another fashion to see what response you receive.
It is important to remember that nodding the head does not always indicate agreement; it may simply be an acknowledgement that you have spoken. This can be disconcerting for people from more western cultures who translate the gesture differently.
Links and Information about Brunei
* Currency - the currency of Brunei is the Brunei Dollar. Use the free currency converter to compare to dollars, GBP or Euro.
* Weather - visit Yahoo!'s up to date Weather for Brunei.
* Dialling Code - the international dialling code for Brunei is +673.
* Time - Brunei is +8 hours GMT.
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